Luxury linen, bedding and homewares brand IN BED have opened their first flagship retail store in Paddington, Sydney.

The new custom-designed showroom is located in Rushcutters Bay, in the heart of the Sydney architecture and design community, created as a space in which clients can explore and discuss their needs.

The Tongue n Groove flagship showroom, designed by Tobias Partners, has been awarded a prestigious Good Design Award Gold Accolade in the Architectural Design category.