Product Design

Richmond, VIC, Australia

Hale Mercantile Co.

In searching for the secret to making superior linen that met the Hale Mercantile Co. standard for texture, softness, colour and durability it was discovered that a true luxury linen is best made from individually dyed fine linen yarns. Where most linen bedding today is piece dyed in an effort to contain costs, the brand set out determined to find the perfect yarn which would offer colour beyond compare. It had to have the ability to maintain the integrity of its colours and it had to have the strength that the company yearned for. Fulfilling the their desire for quality, Hale Mercantile Co. yarns are spun from premium grade flax sourced from France and Belgium. They then sought to find unrivalled craftsmen to weave our linen in true European style. It was decided to set up a base in a much loved European hide away, Riga where the company committed to make their linen as charismatic and endearing as the ancient city itself. Hale Mercantile Co. were fortunate enough to find a group of incredibly talented artisans, each one accustomed to producing for the Scandinavian market. The Hale Mercantile Co. mantra is to produce the best and to sell it with passion. They place a lot of importance on the way they sell the product as they believe that a good product must be matched by equally good service and representation. As a result the entire company takes pride in the wonderful feedback they receive from both stockists and clients regarding their sales support and Hale Mercantile Co. us proud to be represented by a group of high calibre, inspirational retailers both in Australia and abroad. Their commitment is to offer a collection of products that offer durability, exude charm, and the promise of longevity that is guaranteed to make their products even better as time goes on. Hale Mercantile Co. linen is an investment.