Advertise with The Local Project

The Local Project connects brands to one of the world’s most influential design audiences. With a unique monthly reach of more than 15 million, we put your story in front of those shaping the spaces we live in.  Our full-service creative agency, The Local Production, brings your brand story to vivid life through a highly curated approach driven by video and photography.

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M+ Unique Views a Month

Total Monthly Reach

Instagram

3M+ unique monthly reach

YouTube

2M+ unique reach, 448K+ watch hours per quarter

10M+ unique viewers per month

Website

205K+ monthly users

EDM

111K+ subscribers, 5.5M+ quarterly send-outs

Print circulation

135K annual copies, 337K readership

Source: Google Analytics

Who Is Our Audience?

Our design-conscious audience has both the money and means to create outstanding projects around Australia, New Zealand and North America. Their interest in high-end design extends to all elements of their lives, from the fashion and jewellery they buy to the cars they drive and the holidays they take. It’s an audience with a deep appreciation of quality, authenticity and originality.

Wealth and Lifestyle

72%

have household incomes > $250K

39%

have household incomes > $350K

23%

have $5M+ in savings and investments

42%

own two or more homes

AUD$5.4M

price of average home featured

78%

are planning to travel overseas in the next 12 months

Design Engagement

85%

are currently building, designing or renovating, or planning to within two years

73%

have purchased from luxury brands (Chanel, Rolex, Hermès, Dior) in the past 12 months

82%

are tertiary educated, with a balanced gender split

This audience doesn’t just appreciate design – they act on it.

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Source: 2024 Direct Audience survey

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Fisher & Paykel

Video Series

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Print Advertising

The Local Project

Our Ecosystem

A powerful and considered multi-platform approach that positions your brand before a design-savvy, high-net-worth audience.

Print and Digital Publishing

Align with the industry’s best through premium editorial features in The Local Project, The Commercial Project and The Local Marketplace.

The Local Production

Craft your brand narrative and leave a lasting impression with video, photography, copywriting and design created by our award-winning team.

Premium Social Integration

Amplify your brand within our top-performing home tours on YouTube and Instagram, leveraging the organic reach of our engaged audience.

On The Local Market

Showcase exceptional properties on our design-led platform, connecting with discerning buyers across Australia, New Zealand and North America.

Events and Experiences

Engage the architecture and design community through curated panels, showroom activations and intimate gatherings that foster influence.

Social Media Management

Command attention with strategy-driven content, paid campaigns and creative storytelling that ensure your brand leads the conversation.

The Local Marketplace

Feature within our curated digital and print destination spotlighting independent designers, makers and visionary brands worldwide.

Brand Ambassadorship

Partner with us to champion your story with integrity, amplify your vision with impact and build enduring connections with audiences.

Advertising Specifications

Not sure where to start? Our specifications and templates guide you through the process so your ad looks its best when published in our magazines.

View our advertising specifications

Download artwork templates

Brands We’ve Worked With

Join the exceptional global and local names – spanning premium lifestyle, furniture, homeware and building material brands – who place their trust in  The Local Project and The Local Production.

Testimonials

“Working with The Local Project has been both an effortless and enjoyable process. There has been such a broad reach to targeted and preferred client groups through the exposure gained from digital, print and video production. The recognition of our project has also been quite overwhelming.”

Nick Lukas Director and co-founder, Architecton

Director and co-founder, Architecton

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About The Local Project

With offices in Sydney, Melbourne and New York, The Local Project is a global content publisher  and production house, showcasing the very best in architecture and design. Our award-winning team creates meaningful partnerships that elevate brands to a global audience.