2018 EuroCucina FTK

The chance to interact with cutting-edge appliances and designers is always an exciting one, but Fisher & Paykel have gone even further, recreating the role of the kitchen as a hub of social interaction, creativity, nourishment and sophistication. ‘The Social Kitchen is how we think about the changing nature of the kitchen and the role it plays in our lives’, says Chief Executive Stuart Broadhurst. ‘We want visitors to our stand to relax and interact with our appliances as they would in their own home’. Visitors will experience a series of tastes that reflect the New Zealand landscape, its flora and fauna, including Kawakawa tea served from a stone induction unit, toasted Manuka honey marshmallows, a Noble Riesling sherbet and gold kiwifruit syrup served over shaved ice.

Senior industrial designers from the company’s Design Centre in Auckland will be on hand to guide visitors through the taste stations and share insights into the product process along the way. Mark Elmore, Fisher & Paykel General Manager Design says, “For us, design is a democratic process, we design for real life. Our culture allows people work collaboratively to find ideas that truly connect with our customers. We are curious not only with the function of our products but with the emotional role they play in people’s lives.”

As visitors journey beyond the Social Kitchen they will take in Fisher & Paykel‘s world-first technologies and experience previews of products that will only be launched globally in the coming months. Presented in a beautiful hero kitchen and product gallery zone complete with a ventilation cloud, this is an incredibly exciting opportunity to be among the first to experience cutting-edge new designs ahead of the rest of the world. New products on display will include the Integrated Column Refrigeration with Variable Temperature Zone, the latest in cooking with a new range of soon-to-be released 60cm companion cookware, and a brand new coffee maker, steam and microwave, with matching self-cleaning built-in oven.