Product Design

Sydney, NSW, Australia

Mr.Fräg

Frag Woodall is an industrial design graduate of The University of Technology Sydney. His design studio Mr.Fräg focuses on interiors and products such as furniture lighting and home-wares. The central ideas within his design philosophy are to allow the products to have functional honesty, material integrity and a sense of poetry, wit or humour which communicates and connects to people on a human level. “But these are all individual elements that contribute to the design, it is storytelling that is the true artful activity that glues and binds together all the other elements. It is these ideals that I try to peruse and when they are present I feel that a design has more relatability and clarity” – Frag Woodall. Mr.Fräg’s locally designed and made products can be purchased on The Local Project’s Marketplace which showcases and promotes the very best in local Australian furniture and product design. Mr.Fräg’s products can also be viewed at the Catapult Design showroom located in Pyrmont, Sydney.