Affected

31 May, 2018

The University of Sydney School of Architecture, Design and Planning

The University of Sydney School of Architecture, Design and Planning will host the internationally renowned special guest, artist CJ Hendry for the official launch of the long-anticipated book, affected: emotionally engaging customers in the digital age.

Connecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won’t cut it. Affected is your ultimate guide to using digital channels to make real connections with your customers. Based on 10 years of independent research, authors Wrigley and Straker take you beyond luck to show you the scientifically-backed methods to building deep and long-lasting connections with customers in a digital space.

Signed copies of the book will be available to purchase on the night. Alternatively, you can purchase your copy online from 1st June.

Dr Cara Wrigley and Dr Karla Straker are design researchers who work with businesses to help them better connect with their customers. Forming the Design Innovation research group  at the University of Sydney, Australia, they research the value that design holds in business – specifically through the creation of strategies to design business models that lead to emotive customer engagement.

Date and time: 31 May 2018, 6pm – 8pm

Location: The Hearth (Level 2), 148 City Rd, Wilkinson Building, The University of Sydney School of Architecture, Design and Planning

Register here